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Right, Ok, this is a silly blog post title but let’s get stuck in anyway. So what’s the point of this piece of writing? I’ll tell you… it’s less about the origins of each and more about whether, and to what extent that we should consider SEO when we’re designing a website. It’s also about who, in our web design and SEO teams should do what. Who should be in charge of the site structure and information architecture for instance. Should keyword research be done before the information architecture can be implemented? You get the idea.
In an ideal world a website design is part of an Internet Marketing strategy but most of the sites we work on will be pre-existing. We will audit what is there, decide on and mutually agree with the client a set of goals and implement the necessary changes. So to answer the question which should come first, the answer is that the two are pretty much intertwined but I like to have a strategy in place which defines the goals of the website before it is developed. A scalable website will be capable of adding new pages so, yes, information architecture is important but this depends on requirements and budget of a client. Should all web designers learn keyword research? No, I don’t think this is necessary, it is a SEO discipline and isn’t necessarily even necessary to have a successful website for some business. It’s a nice to have though and is absolutely the most important aspect of a SEO consultant’s role.