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Reading time: 3 minutes There are three ways to determine what your target market is and where to find them. You can use primary methods such as user testing, TV commercials and blind taste tests. These methods will reveal the actual user experience and the feelings clients have about your company. You can begin your search by looking at […]
Reading time: 5 minutes How much should I spend on marketing my small business? In this article I’ll discuss how to set a realistic marketing budget and calculate your cost per acquisition. This is the real cost of marketing for start-ups. You should consider the marketing budget as a percentage of your revenue and spend accordingly. A good starting […]
Reading time: 3 minutes If you’re a small business, there are several ways to boost your market share. Buying your competition is one option. This is a simple way to get more customers. The economy is so chaotic right now, a business can capitalize on this situation and be more flexible. Offering more flexibility to employees and customers allows […]
Reading time: 5 minutes Hopefully, this article will help you understand social media marketing better. There’s a lot to learn about this complex world. After all, it’s a gateway to your website. Social media, like blogging and websites, are a complementary research tool. Engagement is the key. Keeping your audience engaged with your content is crucial to the success […]
Reading time: 4 minutes Start With Your Business Type Your specific business and who your target audience is, will largely determine the social networks you’ll want to reach. Generally, domestic customers, i.e. Business-to-Consumer (B2C) type businesses will tend to do well on social media platforms such as Facebook, Twitter, Pinterest, YouTube and Instagram. Whilst commercial customers, so Business-to-Business (B2B) […]
Reading time: 2 minutes With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that […]