Reading time: 3 minutes A few months ago, I was asked to rank locally for a keyword in the top one hundred search results. This is very important, as our company is based primarily in the UK. The keyword I was asked about was “bicycle insurance UK”, and we did rank well for it. However, our ranking was not […]
Reading time: 37 minutes Why is Keyword Research Important in SEO? Keyword research has been an integral part of content optimisation and SEO since it became popular in the mid-1990s. It’s not only important for search engines; It’s also crucial for all internet marketers. This article aims to provide you with a complete and comprehensive understanding of keyword research […]
Reading time: 3 minutes Optimising your website for the search engines is what all SEO pros spend time on. With the increased popularity of the website such as Google, Yahoo and Bing, it has become even more important to optimise a website to rank highly in the search engine results. To rank well, you need to use keyword research […]
Reading time: 3 minutes If I only had one hour today to do three key things to help boost a website’s SEO and Google traffic as we go into 2021…it would be these three tasks: I would look at my back linking and outreach strategy, and decide if you’re not gaining enough back links, or too many back links. […]
Reading time: 5 minutes If you have limited time to improve the SEO of your WordPress website, with the aim of increasing targeted traffic to your web pages, then here’s some actionable SEO tips to give your site a boost. Even if you only have 15 minutes per day to apply these changes. They can be worthwhile in implementing […]
Reading time: < 1 minute The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
Reading time: < 1 minute The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
Reading time: < 1 minute SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
Reading time: < 1 minute When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
Reading time: < 1 minute For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]
