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A few months ago, I was asked to rank locally for a keyword in the top one hundred search results. This is very important, as our company is based primarily in the UK. The keyword I was asked about was “bicycle insurance UK”, and we did rank well for it. However, our ranking was not as good as it should have been, and there are several reasons for this. In this article, I’ll list these reasons and some simple methods for improving the ranking for a more competitive keyword in the future.
One of the most important factors when considering ranking locally is search engine optimisation. Search engine optimisation (SEO) is an essential aspect of online marketing for promoting their businesses. Several different techniques can make websites more visible to potential customers, and many are very effective. However, many other factors can affect a site’s ranking, and many of them cannot be easily measured. Therefore, website owners need to consider expert search engine optimisation companies.
For example, a recent client of mine had their main webpage listed in Google’s top search engine results for their keyword phrase, “bicycle insurance UK”. However, this particular keyword phrase had low competition and no link leading from a popular authority site. The client believes this, so they decided to submit the domain name to a local community group. Unfortunately, their site only received one backlink from the source, which resulted in a poor ranking. The problem was that the authority wasn’t even aware the website was there, as it was listed as a domain owned by the client.
Google has recently started taking more notice of website rankings based on local data. It has just begun including regional searches in its ranking algorithms, though it will probably take quite a while before this starts to become a significant factor. If this starts to happen, it will substantially impact local SEO marketing and online advertising. People will be able to see ads for products or services that they may not otherwise consider, and this can help a company take its business to the next level.
Another issue that can affect your rankings is the type of website you have built. This is very important for SEO purposes and should not be underestimated. Having a website that is not categorised as a local business will not benefit you or your customers. Your site should be listed within the main search results for your targeted keyword phrase, but you should build a customised, local SEO website.
To keep your online campaign ahead of the competition, you should research competitors for the keyword phrase you are targeting. This can be done using any one of the free tools available online such as Overture or Google AdWords. These tools can also help you find local businesses that are ranking well for your chosen keyword phrase. Once you have seen them, you can work with them and split your keyword list into different categories, which will help your website climb the ranks for the main keyword you chose.
One of the hardest things to do as an internet marketer is to ensure that your website will be seen when someone searches for a local product or service in your local area. SEO needs to rank your site high in local search results because this will help your business grow, and you will receive more targeted traffic. Many people prefer to conduct all of their business transactions on the internet, which makes it easier for them to search for available services. When you start seeing more traffic and move into the higher ranking local listings, your business will benefit greatly.
If you have a site that is not getting the attention it deserves because it does not rank well for specific key terms, you will want to use some of the great available SEO tools. These tools will help make it easy for you to find new keywords that will benefit your company’s page rank and domain name. You can get a free tool that will help you analyse your competitors to find out what they are doing to get the best page rank and domain name and how you can beat them.