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Content Marketing

Web content comes in many forms and doesn’t just include words on the screen. Content can make or break a website. Good copy, good images and video are just some of the drivers, to keep people interested in what you have to say. Build your brand. Show you’re a thought leader in your industry. Don’t be afraid of competitors copying your ideas if you put them on the web because you’ll always be a few steps ahead of the competition anyway because you’re a leader not a follower. After all, that’s why you went into business in the first place isn’t it? Content Marketing is simply about answering questions that your prospective customers and customers are asking. You provide the answer on your website or wider web presence or your customers may just click off your site, to a competitors’ website and they might win them over instead. Build your online presence into an authority site with one of our most popular services.

How to Make the Most of Content Marketing

If you want to make the most of content marketing, you need to know what to do. There are many benefits of content marketing, but you have to start with a strategy. Decide what you want to achieve with content marketing, and be deliberate in creating, distributing, and promoting it. There are plenty of examples out there for all types of industries, so start with these tips to make sure you’re creating great content for your business.


Authenticity is a must-have in content marketing. Audiences are becoming increasingly sensitive to marketing tactics, which may seem counter-intuitive. Authenticity stems from a human need for connection and a sense of brand authenticity. With content marketing, Internet Marketing Platinum can provide services that build authenticity into your digital marketing and content marketing strategies. The following tips will help you achieve greater authenticity in your content. Read on to learn more about the benefits of authenticity in content marketing.

Authenticity in content marketing goes both ways. Content should be customised for individual customers. Segment your audience based on their interests. By incorporating organic SEO, your website can be targeted towards those prospects and customers. This personalisation will also improve your webpage’s ranking chances. For example, if your audience likes watching sports, post pictures of yourself instead of stock images. Also, try to share your own opinions and ask for feedback from your audience.

Authenticity in content marketing is crucial for building brand loyalty. It is essential for brands to maintain their authenticity and show what differentiates them from competitors. While a false brand image can attract attention, it will likely turn away consumers. Authenticity in content marketing can help your brand establish a reputation as a thought leader. But it is crucial to choose your marketing channels wisely. In the age of social media, authenticity is the most important factor for branding.

Authenticity in content marketing is easier to achieve than you might think. Everybody has unique experiences and insights that make them stand out. By combining your own experiences with those of your target audience, you will be able to create content that is both authentic and meaningful. You will be able to capture their attention and impart useful knowledge to them. You can even make use of the experiences of other people in your industry to further your business.

Listening to your audience

There are a number of ways to listen to your audience when it comes to marketing content, and social media is no exception. You should constantly monitor the conversations that your followers are having on social media and post excellent content on a regular basis. To make this process easier, consider setting up Google Alerts to receive curated content from industry leaders. These alerts will help you stay on top of your audience’s needs.

To make your content as valuable as possible, listen to your audience. Identify their concerns and desires and tailor your content to suit those needs. Otherwise, you may end up writing about topics that your audience doesn’t really care about. For example, if your audience is more interested in women than men, you may want to write about the issues that women face. Similarly, men are likely to read more technical articles than women.

To learn more about your audience, speak to your customers. Ask them questions about their recent purchases, what they’ve been looking for in a particular product or service, and what they’re worried about. They’ll be more likely to buy a product or service if it addresses their needs. You might be surprised by what you learn. And it’s easy to do if you listen to your audience.

If you want to listen to your audience and understand their needs, you can use social listening tools, desktop and SEO research, focus groups, and surveys. Social listening is an essential component of your marketing content strategy, and it can help you reach more people, build a stronger brand, and increase your bottom line. The best part? You can even create your own surveys! And what better way to find out what your audience is looking for than by letting them tell you about their own experiences?

By taking the time to listen to your audience, you’ll be able to determine what works best for them and how to improve your content. In a nutshell, audience listening will help you develop content that resonates with your target audience, which will ultimately encourage them to engage with you and buy from you. The tools to make this happen are closer than you think. So get ready to learn how to listen to your audience with these nine strategies.

Providing information

If your business provides cloud-based phone systems, for example, you can make use of content marketing to educate customers about features of the system. Providing information is vital, especially once a customer is close to purchasing. Throughout the sales process, your content should be relevant and answer common questions. You should also incorporate other marketing strategies to enhance the effectiveness of content marketing. Read on to learn more about how content marketing can benefit your business.

Whether you’re writing for a blog or an e-book, make sure to provide as much information as possible. Sometimes, a few sentences are enough, while other times, you may need to go into more detail. However, make sure your content is relevant and of the highest quality possible. Here are some examples. Providing information in content marketing is an excellent way to raise brand awareness and increase traffic to your website.

Creating cornerstone content

The key to cornerstone content is to make it epic and long-form. Unlike other articles, cornerstone content should be treated as such. Brainstorming related topics can be a helpful step in creating the content for your cornerstone article. Once you’ve identified the topic, use your keyword research to find related articles. You don’t have to stick to any strict length limits, but make sure it’s long enough to be a valuable resource.

In general, the cornerstone content is designed to rank your blog for competitive keywords. This means that it will serve as a compass for new visitors and educate new website visitors about what you do. You’ll also want to think about how to make cornerstone content that will be valuable for your customers. Once you’ve mastered the art of cornerstone content, you’ll be able to make the most of your cornerstone content for your business.

Cornerstone content is a great way to structure a page and find success. These pieces should answer relevant search queries and include your targeted keyword phrase in the title tag. Search engines want to present relevant results, so it’s crucial to create content that answers relevant questions. You can create cornerstone content by writing a blog post on a topic you’re passionate about and using it as a jumping-off point for future content.

While cornerstone articles are generally long, they should be readable. They should have plenty of headings. If they’re too long, add an index at the start. And make sure to update them regularly. Finally, you should optimize other articles about similar topics and linking them back to the cornerstone article. This way, your cornerstone articles can become a central part of your content marketing strategy. With this strategy, you’ll be able to rank higher for the most important keywords, while attracting traffic to other articles.

The goal of creating cornerstone content is to rank for a competitive keyword or phrase. Typically, cornerstone articles will rank for highly competitive terms or 1-3 word phrases. For example, list building is a popular topic. While the cornerstone article will act as the main hub of your content marketing strategy, all other pages under it should target a long-tail keyword or phrase that is less competitive. If you’re using the Yoast SEO plugin with WordPress then Yoast makes this really straightforward.

Here’s how Internet Marketing Platinum approaches the creation of cornerstone content:

Step 1: Choose your keywords wisely

Make sure that you carry out Keyword Research to identify profitable keywords that you’d like to rank for. Your cornerstone blog posts, web pages or articles should be optimised what is know as the most competitive keywords, known as ‘head’ keywords.

Step 2: Choose the best page, post, article or piece of content from your website

Go through the posts/pages/content on your website, that are optimised for keywords surrounding the most ‘head’ keywords. Which post or page is the best for that particular keywords, on your website, will be the cornerstone piece of content. If it doesn’t exist yet, you’ll need to create it!

Step 3: Rewrite the post/page

Rewrite your cornerstone post/page/article. It will be quite lengthy by nature as you’re aiming for it to be an ultimate guide essentially. Split the content by H1, H2, H3, H4 headings as appropriate (remember just one H1 per page). Include an index, as the post/page will be so long. Update the piece of content frequently unless it is truly evergreen. Add newsworthy content if possible. If the content never needs to be changed, at least add a date that it has ben reviewed to check this. Remember, to diarise to update the content frequently.

Optimise these complimentary blog posts / pages for long-tail variants of the ‘head’ keyword. The key here is to avoid Keyword Cannibalisation, so you aren’t competing for the same keywords with different pages/posts.

Step 5: Linking from long-tail pages/posts to the ‘head’ keyword dominated / cornerstone content

Internally or inner link from all these long-tail pages/post/articles to your cornerstone article. This will inform Google and other popular search engines that these pages feed into and are related to the cornerstone content that you’re attempting to boost.

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