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Reading time: 4 minutes Start With Your Business Type Your specific business and who your target audience is, will largely determine the social networks you’ll want to reach. Generally, domestic customers, i.e. Business-to-Consumer (B2C) type businesses will tend to do well on social media platforms such as Facebook, Twitter, Pinterest, YouTube and Instagram. Whilst commercial customers, so Business-to-Business (B2B) […]
Reading time: 2 minutes With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that […]