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Reading time: 5 minutes Hopefully, this article will help you understand social media marketing better. There’s a lot to learn about this complex world. After all, it’s a gateway to your website. Social media, like blogging and websites, are a complementary research tool. Engagement is the key. Keeping your audience engaged with your content is crucial to the success […]
Reading time: 4 minutes Start With Your Business Type Your specific business and who your target audience is, will largely determine the social networks you’ll want to reach. Generally, domestic customers, i.e. Business-to-Consumer (B2C) type businesses will tend to do well on social media platforms such as Facebook, Twitter, Pinterest, YouTube and Instagram. Whilst commercial customers, so Business-to-Business (B2B) […]
Reading time: 2 minutes With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that […]