Reading time: 6 minutes How can you measure the impact of your videos? The most obvious way to determine the impact of your videos is to gauge how well they are performing. You can use analytics and website metrics to monitor the traffic and search inquiries elicited by the videos. In addition to viewing data, videos can be used […]
Reading time: 3 minutes There are three ways to determine what your target market is and where to find them. You can use primary methods such as user testing, TV commercials and blind taste tests. These methods will reveal the actual user experience and the feelings clients have about your company. You can begin your search by looking at […]
Reading time: 5 minutes How much should I spend on marketing my small business? In this article I’ll discuss how to set a realistic marketing budget and calculate your cost per acquisition. This is the real cost of marketing for start-ups. You should consider the marketing budget as a percentage of your revenue and spend accordingly. A good starting […]
Reading time: 3 minutes If you’re a small business, there are several ways to boost your market share. Buying your competition is one option. This is a simple way to get more customers. The economy is so chaotic right now, a business can capitalize on this situation and be more flexible. Offering more flexibility to employees and customers allows […]
Reading time: 6 minutes Optimise your videos for Google by using meta titles and meta descriptions (and other important elements). Google gives greater weight to videos with high engagement. In addition to optimizing your videos for Google, you can direct your viewers to your video using email marketing, PPC ads, and social media. In addition, include captions in your […]
