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Reading time: 2 minutes Both new and old businesses are trying to increase profits by using online marketing to increase sales, while also hoping to raise brand awareness. While online marketing has its advantages, there are also some disadvantages too. Let’s look at both the advantages and disadvantages of online marketing. Advantages of Online Marketing It can be a […]

Reading time: 3 minutes In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both. Is SEO Better? SEO, or Search Engine Optimisation, is the […]

Reading time: 3 minutes For some, backlinks are the number one ranking factor for their websites. If you employ this strategy, building high-quality backlinks to your website can not only increase your search engine ranking, but it can also result in an increase in organic traffic. And bringing more visitors to your website is what search engine optimization (SEO) […]

Reading time: 3 minutes Despite what you may have seen online and from various experts in the field, it is certainly possible to rank your website without backlinks. Although probably not really high competition websites. Ultimately building backlinks is part of most successful SEO strategies. The following techniques will focus more on on-page SEO, creating valuable content, and off-page […]

Reading time: 3 minutes Even if you’re happy with the current number of sales you’re making, there are always ways to increase these figures. Online marketing is just one of these ways, and if done effectively, can make a real difference in your profits. Try these online marketing techniques to make more sales: Make use of affiliates. When you […]

Reading time: 3 minutes There are plenty of things you can do to get higher search engine rankings, from page optimization on your website to keyword research, building backlinks, and more. Even though the search engine algorithms which determine rankings change often, there are still tried and true SEO methods that are proven to help you rise higher in […]

Reading time: 3 minutes Every successful business owner understands that marketing is an important part of their business. After all, marketing brings in new customers, profits, and long-term benefits for the business. In thinking about marketing your business, you may have many questions, such as: What’s the difference between online and offline marketing? Is one better than the other? […]

Reading time: 2 minutes As a new graduate, if you’re looking for a job in online marketing, there are a variety of careers you could choose. Whether you’re looking towards business and management or if your career goals are aimed more at the creative field, opportunities abound. Whatever your focus is in marketing, there is something for you online. […]

Reading time: 3 minutes As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no return on investment. Advertising online may be a better option. You […]