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Reading time: 3 minutes There are three ways to determine what your target market is and where to find them. You can use primary methods such as user testing, TV commercials and blind taste tests. These methods will reveal the actual user experience and the feelings clients have about your company. You can begin your search by looking at […]
Reading time: 5 minutes How much should I spend on marketing my small business? In this article I’ll discuss how to set a realistic marketing budget and calculate your cost per acquisition. This is the real cost of marketing for start-ups. You should consider the marketing budget as a percentage of your revenue and spend accordingly. A good starting […]
Reading time: 3 minutes If you’re a small business, there are several ways to boost your market share. Buying your competition is one option. This is a simple way to get more customers. The economy is so chaotic right now, a business can capitalize on this situation and be more flexible. Offering more flexibility to employees and customers allows […]
Reading time: 2 minutes Advertising and marketing your business can be an expensive process, which is why many business owners rely on word of mouth to promote their businesses. While this can be effective, it will take a while to build up your clientele with this approach. Online marketing can deliver impressive results on a small budget if planned […]
Reading time: 6 minutes The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
Reading time: < 1 minute The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]