Here are a number of instances that having a blog on your company website can help your business: When you want to expand your audience Let’s face it, the only reason why you’re reading this blog post right now is because you’d like to win more business. A blog can help you to do this […]
What is a landing page is a frequently asked question and a topic which can cause much confusion. Is a landing page a home page? It can be be isn’t necessarily. This is where most of the confusion is. This website, for instance, has many landing pages for different products and services that we provide. […]
If I could distill the essence of the World Wide Web as it stands today I would say that it’s all about reputation and whether you’re from a marketing, sales, SEO or web design background, you may think in terms of branding, aesthetics, look and feel or another perspective, the thing that matters is reputation. […]
Google Glass (or Google Glasses) – do we love it or hate it? Well, it isn’t as simple as that. We like the idea behind it and, let’s face it, who doesn’t? But will it be useful. We’re not that into things for the sake of things. Or commodities. The Internet Marketing Platinum team […]
I’m about to have a rant so brace yourself. I am a LinkedIn user and more than understand the usefulness of using the website for business networking. It is particularly good for keeping in contact with other business owners who you have met at networking events and reaching out to contacts through contacts you already […]
I’ve spoken to a few people lately who claim that they just don’t have time to Tweet or use Facebook or “mess around on Google Plus”. I challenge this claim. It’s the same with the number of would-be bloggers who start off well and then end up giving on on blogging. The same with […]
Here a few tips on the effective use of Instagram to promote your business. This isn’t intended to be a definitive guide or A to Z of how to use Instagram, it does outline the fundamentals of how to use this often overlooks social network to boost your web presence. 1. First thing’s first – let’s […]
One of the sites that I frequent, the WordPress.com Developer Site, has been relaunched. The main purpose of the relaunch is the improve the overall usability for us developers. I think they’ve done a pretty good job of it and I tried 5 initial searches to test and I’m impressed. I did find the information […]
Here’s a testimonial from a restaurant owner who is very happy with his mobile restaurant app. If you own a restaurant business and would like to chat with Internet Marketing Platinum about the potential benefits of having a mobile app developed for your business then get in touch with us now.
Back-links – are they the number one ranking factor? No content is but back-links are still important and always will be. But there are many other ranking factors so let’s put it into perspective. Search Metrics monitored 10,000 keywords, tracked 5,300,000,000 back-links & 19,044,500,000 social signals throughout 2013. Using the Spearman Correlation model, Search Metrics were […]
As opposed to traditional marketing such as newspaper adverts, banner advertisements, radio adverts and so on; Internet Marketing simply means reaching your target market online. This may seem obvious but a surprising number of small businesses fail to realise that a significant proportion of their target market are using the internet to find products and […]
Push/Pull Push marketing is usually untargeted and is usually traditional advertising such as adverts in the city, on notice boards, on the bus on your way to work. Research shows that consumers are generally becoming immune to this type of marketing. The alternative to push marketing is pull marketing. This is marketing that people actually […]
Search engine optimisation (SEO) is the art of improving a website’s search engine ranking. I say art because it is not an exact science. Afterall search engine optimisation practitioner’s can only research and experiment to find out what works best in SEO. Content is king in SEO. A inbound link building strategy is also vitally […]
Online presence refers to your website as well as your social media networking presence. Only twelve or so years ago it was difficult to sell a website to a business. Lots of people thought that the internet was just a fad and it would never catch on. That is no longer the problem and almost […]
Content Management Systems (CMS) are fantastic because they allow web designers and web developers to pass a project to their customers in the knowledge that the users will be able to update their own web pages. But there is a trade off. Many of the CMS solutions that are available does not produce clean xhtml […]
