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Website CMS is an evolving phenomenon. Content management systems have been targets of criticism in terms of search engine friendliness due to their compromise between ease of use and coding standards. The problem is hat professional web design requires W3C compliancy and different CMS applications have been designed by different groups and individuals. This means that there is one standard but many different types of software. This is the same problem that has plagued PC hardware and software development. You can buy different types of hardware and software from different manufacturers and software houses so we would be naive to expect them to work together in harmony.
So what’s the problem with Website CMS and SEO? The issue here is that website design company’s all too often create websites for their customer along with CMS applications and then hand them other. SEO is an afterthought and the primary objective of the CMS is content update. This is the compromise. The customer hasn’t paid for SEO so the content management system does not cater for it. If the customer requires SEO later on then the CMS is not scalable. This is a big mistake on the website company’s part.
The solution is to find a Website CMS that is W3C standards compliant. Content management systems have improved and with the popularity of blogging software lots of inbuilt SEO automation now exists. But this only solves part of the problem. No amount of automation can replace a professional search engine optimisation campaign by an experienced SEO expert because there is just so much to consider.
