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We’ve had a good few enquiries this month already from Barnsley based companies who have been unhappy with the efforts of previous Barnsley web marketing companies they have tried. From talking to these local Barnsley business owners and decision makers we’ve come to the conclusion that the problems that they’ve experienced seem to be due to the approach taken by some local web marketing companies.
Here’s our appraisal of the facts as we see them. If the approach is biased towards a web marketing company’s own specialisms then the proposed digital marketing strategy that arises from their intervention is likely to be flawed. We draw this conclusion because many of our new clients have used such companies which have tried to steer them in the wrong direction, perhaps inadvertently, due to their lack of experience in the field. This goes against the underpinning principle that any digital strategy that is conceived by a web marketing company should be unbiased and be based on what experienced tells them should work for the client.
If you’re looking for web marketing services in Barnsley then how do you avoid such pitfalls as these? Simple. Just follow these easy steps and you should be fine:
- Alarm bells should be ringing if you call an online marketing company for search engine optimisation (SEO) and you aren’t advised about other targeted traffic generation practices. Ultimately, a good local web marketing company should be capable of discerning your level of understanding by asking pertinent questions and getting to the bottom of what you are actually asking for. i.e. what your underlying objectives are.
- If the so-called Barnsley web marketing company is actually just a web design company who outsources their web marketing and SEO. I think that this type of company should actually be referring you to the actual SEO or web marketing company rather than white labelling to them. There is nothing wrong with outsourcing in theory for this type of task but SEO and web marketing are so complex that we find that web design companies can rarely sell or manage expectations as they should. We find that they would prefer to build SEO and digital marketing into their model (and budget) when it should really be the other way around. i.e. SEO costs more than web design and web design is a vehicle for marketing not the other way around unless the website is something other than an ancillary marketing tool.
- We’re finding lots and lots of local online marketing companies cropping up, many of which cannot offer a holistic approach to marketing. Check credentials and make sure you’re choosing the right Barnsley web marketing company for you.
