Reading time: 2 minutes
Web design is a vital part of the marketing plan of any business. If your company hasn’t had a website created for it yet then get one designed immediately. Why? Well, if your competitors have an internet presence and you don’t then potential customers might find them on the search engines instead of you when they type in commonly searched for terms relating to your business services or products.
Developers are ten a penny. There are several in every town and city. So who to use? I always recommend that you ask for referrals when looking for a reputable developer. Look at their portfolio and ask about how they would go about tackling your particular project. I would say that you want a website designer who can advise you rather than merely taking orders from you. This way they can provide you with expert advise about the different options that are available to you.
Graphic design is a very important part of web design and is vital in communicating the message that you want to convey in the best way possible.
Search engine optimisation (SEO) is also a very important part of development. Always choose a website designer who as at least a fundamental grasp of SEO so that they can prepare the website for a Search Engine Optimisation consultant once the development is complete.
Use a local company. If you’re in Sheffield use a web design company in Sheffield. Good developers can be found in every town so keep in local. We find that many people prefer to use companies that are near them. Many website companies have packages available that make pricing more simple to understand. Whilst web design is a service, selling websites as if they are products as become common practice. That’s not to say that every website must be sold as either silver, gold and platinum as every website is unique and bespoke by design. But having these guide prices or starter prices can help customers gather a good grasp of how much web design should cost.
