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So let’s run through a few of the basics of which colors to use for different types of website design. Obviously if you’re a web designer you’ll have a fairly decent grasp of which colors work together. Those of you who hold qualifications in graphic design will have a very firm understanding of what makes a visually stunning website. You will no doubt look around you for inspiration and have various muses just as all artistically talented individuals do. Additionally, you will have studied subjects such as color theory in great depth in order to achieve your level of expertise in website color theory.
So you know what you like and you know what works well. But what about convincing your clients of which colors will work best for their branding. Well, if they already have a brand in place, including a logo for their website, then they might not want to change their company colors. The chances are that a fairly reasonable amount of expense as already gone into defining and developing their current marketing material. If the branding really doesn’t match what their company is about then it will be your place, especially if you’ve positioned yourself as a marketing company, to strongly advise them to at least alter their logo and their other branding. It’s all about not wanting to through good money after bad. If they are investing in a new website then it needs to reflect the company’s brand but only if the brand is right in the first place.
So how do you choose colors for the web? It’s simple, study and practice color theory and then match a color scheme to the industry sector that you are designing the website for.
