Everyone knows that a picture is said to speak a thousand words and getting your marketing message across is certainly easier with clever use of images. Infographics are fantastic ways of displaying and portraying pertinent information and other data to your prospective buyers. We all have, at some point, needed to explain a concept or some kind of findings in an easy to digest way. Imparting knowledge to our prospects can be much more effective with infographics.
Take a step back from your existing marketing and try to consider it holistically. We all get caught up in too much detail from time to time and it’s important to take a fresh approach every now and again. Part of marketing is to find out what our prospects and existing clients want and to then provide them with a solution to their pain points. This might be increased productivity, better systems, more web traffic or a host of other aspects of running a business well. If we get in control of our business and really start to notice every nuance then we should be able to make more money, provide better client satisfaction and provide a better service, which is what we all want. If your have a solution to your clients’ problems then a projected increase in metrics can be adequately portrayed using infographics. At Internet Marketing Platinum, we believe in testing different ways of marketing and have found that certain types of marketing work for our business that might not work for our clients and vice versa. It depends on sector. I’ll explain…Google Adwords tends to have quite a low return of investment (ROI) due to a low conversion rate for web marketing companies but it can work much better for other sectors. We also find that any prospective client who searches for us on Google expects us to have high organic search engine optimisation results or high positions in the SERPS. They also expect us to have video on our website, use social media has we preach, blog and do everything else that we advise our clients to do. We spend lots of time and resources promoting ourselves in these main types of ways to set a good example for our prospects and clients.
One of the main ways in which we promote ourselves is by developing white papers and guides. These documents are free and there to help prospects and clients understand how to market their businesses. We produce broad white papers and also very specific ones. An example of a broad guide might be “Top 7 tips to market your small business” whilst a more specific one might be “Top 7 tips to market your restaurant business”. We may also specify a type of marketing and combine this with a sector so “Top 7 ways of using SMS marketing for your restaurant business” or maybe “Top 7 ways of using SMS marketing for your business”. Ultimately, being too specific in a guide requires a more targeted approach and it’s important that guides aren’t just generic with the business sector name changed throughout the document. Our philosophy is to provide value to each and every business that we work with. The infographics that we design and implement in our whitepapers and guides are meant to replace words, to allow us to impart knowledge with fewer words, to make our information easier to digest and, based upon the feedback that we receive, people find them informative. But like with any form of marketing, each approach is unique and we constantly evolve and test as we strive to improve.
