At the highest, most top-down level of SEO are 3 layers or pillars, which are:
Technical
Content
Links
This is it! It’s as simple as that. There’s no need to over-complicate things when it comes to SEO. At Internet Marketing Platinum, we recommend getting the technical SEO right as the very first step in your SEO efforts, then ensuring the technical SEO is correct going forward as you build pages and add to existing content.
One you’re satisfied that your technical SEO is correct and you have a robust, systemised way of implementing and checking that your technical SEO is correct going forward, it’s time to move on to create new content and amend existing content so it’s current or, even, evergreen.
Once you have great content, you can promote it through outreach, link building and other promotional methods.
It’s that simple! This is SEO at it’s most basic and easy to understand. Don’t over-complicate your website’s SEO!
