I’ve just completed a mammoth task of checking 1000 Barnsley company websites and found some shocking results in terms of online presence quality.
What is online presence quality? Well, it’s a phrase that I just made up. I coined it in reference to my professional opinion of what a local business website should consist of.
For example:
- Is the website easy to use on a mobile device?
- Does the business have a email subscribe list?
- Does the website have a logo?
- Does the website look professional?
- Is an address clearly visible on the website?
- Is a contact number clearly visible on the top of each page?
- Do they have an adequate social media presence?
- Are they at the top of Google for profitable search terms?
The list goes on and I even went so far as to check some local newspaper to see if certain industries are using SMS marketing shortcodes and keywords, QR Codes, special offers and other modern and effective types of marketing that might give them an edge over the competition.
Now I’m not one of those biased internet marketers who thinks that one particular way is the only way and everyone should use SEO and everyone should use SMS marketing and email marketing. I’m a marketer…a holistic one and fully understand that it’s very important to understand the needs of a client and give them what they need.
But from the bullet point list above I would honestly state that most businesses in Barnsley need most of the elements of that list solving in their web presence. Why aren’t they doing it? Maybe they haven’t got round to it yet? Maybe they don’t have the budget at the moment? Maybe they don’t see the need or potential in solving these problems?
The solution to most of these problems is quite a simple task for Internet Marketing Platinum. Call +44(0)114 358 2490 now.
