Checking out a digital design service agency’s case studies
A case study is an excellent way to gauge a digital design service agency’s capabilities. Case studies are usually split into several sections, including a video and vertical image gallery. These sections also showcase the agency’s most recent projects, as well as a case study analysing how they solved a particular design problem which aligns to overall business needs. The video section is particularly impressive because it showcases a unique, high-contrast account of what happened that follows the project’s lifecycle through to conclusion. In other words, a case study will portray why the intervention was required (i.e. the problem being solved), the approach, and the results. A bit like the STAR method, Situation, Task, Action and Results (or Reflection).
When it comes to evaluating a digital design service agency, case studies are a great way to learn about the agency’s previous projects. They’ll provide insights into the design process and showcase the aesthetic of the final product, as well as analytics, KPIs and other metrics to show return on investment (ROI).
The design and technology of these projects should be explained, too. Examples of this include content management systems, custom PDF generators, and built-in social media feeds. Besides showing how well the agency handled the project, case studies also demonstrate the agency’s technical proficiency.
Case studies are also useful to clients. They help to demonstrate the creative process, and they’re an excellent way to see how designers work with developers. Besides demonstrating their skills, case studies can also show clients’ satisfaction. A useful case study might cover a particular design element, a complete overhaul, or a complex technical challenge. The case study will give you an interesting insight into the team’s workflow and failures.
Case studies should include context, target, and implementation. The content shouldn’t be dry or overly technical. The design should alternate between light-readable succinct text sections and full-screen sections featuring visual material. Images can be clicked on to see more information. Video can provide that multi-sensory aspect to the overall case study experience. The design should maintain a cohesive visual identity that matches the purpose of the project and its alignment with the overall brand marketing strategy. It should be informative and easily accessible. If you’re considering an agency for your next project, consider checking out their case studies. We’d also recommend actually seeking to speak with existing clients – of course ask the agency which customers would be amenable to this approach, beforehand.
Checking out a digital design service agency’s portfolio
Taking a look at a digital design service agency’s portfolio can be a great way to determine the quality of their work. A good portfolio showcases the agency’s work, but it should not overwhelm your audience. A website should also show the breadth of skills and work they have created. Look for a professional case study, client testimonials, and links to social media pages. A well-organised website should contain examples of work that demonstrates the breadth of expertise in graphic design, brand marketing and marketing in general.
Our website, internetmarketingplatinum.com, is a good place to start. It features some award-winning web design, motion design, and graphic design work as well as SEO and video production and editing work which is second to none. The website groups its portfolio by primary service, including web design, mobile, and print. Custom animations and graphics add visual interest to the website. Get in touch with us if you’d like to see if our company and yours are a good fit to work together on a project.
Checking out a digital design service agency’s list of past clients
You can get a feel for a digital design service agency by looking at their client list. Look for names that you recognise, as well as those that have worked with them in the past. A buggy website or an inability to navigate the website are big warning signs, red flags if you will. You can also check out their social media pages to see what they’ve been up to. If they have an active account on Facebook, Twitter, LinkedIn, YouTube, Instagram and Google My Business profiles, having updated social profiles are a great sign.
