Did you know that a website’s About Us page is very extremely important when it comes to SEO and ranking well in Google? Well, it is! About Us pages help to build trust.
Here’s how you can write an About Us page that will help you to win more business! The About us page is a page that prospective clients will visit very frequently when they’re at the stage of thinking of buying from your, but aren’t quite ready to buy yet.
7 steps below – read them and then implement these ideas on your website! Your company’s About Us page needs to be authentic and authority building, it must build trust if you want to win more business and get more happy clients and customers. These days people are seeking to do business with brands that they connect with. This is much more than just transactional. They aren’t just buying products and services. They’re buying from you – people buy people!
Step 1 – Don’t just rely on this guide. Do your market research, look at what your competitors have added to their About Us page, look further afield to other countries, other niches, different types of businesses etc.
Step 2 – Add photos of you and your team. Also add photographs of your location, including your business premises.
Step 3 – Add information that is relevant to your business, that is unique to you. Include your unique selling point (USP).
Step 4 – Add a video – video helps to engage with your target audience.
Step 5 – Keep it updated, if your business changes, update your About Us page. Keep it fresh and relevant!
Step 6 – Ask a professional copywriter or content writer to produce the content. It must be captivating and engaging. It must draw people in.
Step 7 – Review your About Us page regularly.
