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Your Google Places (now merged with Google + Local) listing can be an important part of your marketing mix. Some small businesses might not even need a website anymore if they optimise their Google Plus listing sufficiently and keep the good content coming. Having said that I will say that having both a website and a Google Plus listing for your business is even better than just having the Google Plus listing but, realistically, do you have the time to keep both up-to-date. It’s up to you how you’re going to grow both. Is your website a simple brochure site with 5 pages, without a news or blog section, with no reviews, no testimonials, no video, nothing to keep your visitors coming back for more, no special offers, the list goes on… If this sounds like your website then this type of online presence isn’t going to do as much for your business as a well-optimised website can do. A Google Plus Local listing is capable of containing reviews, video, company description and so on. So it really does depend on your approach. Ideal approach have both a website (but a well-optimised one and a Google Plus Local listing). If you don’t know the difference between Google Places and Google Plus Local (it’s a bit complicated because they aren’t exactly mutually exclusive…there’s overlap) then read our Google Maps, Google Places and Google Plus local guide.
Just having a listing is not good enough
I have a rant every so often about websites with blogs that don’t get updated or did get updated at first with a few blog posts then this stopped. It’s the same with Google Plus Local listings. They aren’t just a set and forget solution. You need to promote them, optimise them, SEO them, promote a few quality back-links to them, create some citations or directory listings which point to them. After all, the higher your profile appears in the search engine results, the more traffic your listing will receive. But this takes effort and competition is increasing all of the time. Lots of your competitors are likely to be doing this. They may have read this blog post or some similar resource. They are taking action…so should you!
5 Easy steps to optimising your Google Places / Google Plus Local profile
If you’ve done the above and it’s part of your regular process but you still aren’t ranking as well as you think you could be then call Internet Marketing Platinum on 0800 0340304 or contact us hered as we have some more advanced process which can help.