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Why social media marketing for your business?
We’re getting asked more and more for social media branding and have responded by developing a pretty slick process for creating covers for Facebook, Twitter, YouTube, Pinterest and Google+. Check out some examples here.
If you do think you’re doing enough in terms of your social media marketing then we can help with that too. It’s pretty cost-effective too. We create blog posts for your blog to help you to add lots of fresh, new content to your website which, in turn, hooks into your social media accounts notifying your Facebook page, for example, that you have published a new blog post on your website….pretty cool hey? It’s a simple yet effective service and addresses an issue that many SME business owners have…they don’t have enough time to have a fully functional blog and social media presence but they know that they’ll probably engage more prospective customers if they do. It’s pretty good for their SEO too so now Internet Marketing Platinum have launched this cost-effective service there’s no excuse to delay having a great social media presence and updated website blog, any longer!
So why is social media branding important…and what it is again?
Branding and brand consistency is important because if a prospective client Google’s you to check out your reviews, credibility, see your products / services displayed in different ways e.g. video, articles, Tweets, etc then they’re likely to notice your Facebook, Twitter, Google+, YouTube, Pinterest, etc. accounts. The first thing you’ll want to do is make sure that the same logo appears on each social media account. This is a given. You’ll also need to make sure that a logo appears at all! One of the biggest mistakes that we see businesses make is failing to have a good Facebook cover photo, make the most out of their Twitter account (you can theme them you know!) and basically making sure that each element is consistent. Your prospective clients may be put off if everything isn’t just right. It’s highly competitive online these days so it’s important to realise that the goal posts have moved somewhat and extra effort needs to be put in. Having a Facebook Business Page is important. Then you must theme it appropriately with your brand. Then you must keep it updated. Maybe last year just having a Facebook Business Page with a logo on there was enough. It’s kind of like keeping up with the Joneses or maybe it’s just business as usual and remaining competitive in an ever changing online world.
Internet Marketing Platinum can help?
Yes. Of Course! We’re very good at this kind of thing. We can even provide you with a comprehensive social media marketing strategy to follow and stick with. We’ll let you know what we think you’re doing quite well and also tell you what we think could be improved. If you don’t have time to Tweet then we can develop a plan to suit your requirements and budget. The same with blog posts, Facebook posts, adding new images to Pinterest, creating YouTube video and even SEO.