Maldent Dental Practice and Implant Centre – Web Design and Dental Marketing

Homepage

SEO

Our engagement with Maldent Dental Practice and Implant Centre was an extensive project aimed at optimizing their digital footprint to not only enhance their brand recognition but also boost their patient outreach. This project was structured in two key phases: a complete overhaul of their web presence and a comprehensive digital marketing strategy.

Our first task was to revamp Maldent's existing website. The website needed to function as a robust information hub for existing patients, and a welcoming, informative space for potential new patients. We designed an intuitive user interface that made it easy for visitors to navigate through the site. We integrated a real-time appointment booking system that ensured the practice's availability was always up to date, greatly improving the overall patient experience. SEO-optimized content was created and published throughout the site to improve search engine rankings, making the site more discoverable and accessible. We also ensured that the site was compliant with accessibility guidelines, meaning it could be easily used by anyone, regardless of any potential disabilities.

The website project

Challenge

Maldent needed a focused content marketing strategy and complete overall of their website. Prospective patients had historically clicked on the website but bounced away, so these bottlenecks were examined and resolved.

Solution

We worked closely with the client to produce copywriting assets and video assets which could accelerate the brand. For key focus was to improve the information content on the website and ensure that usability, accessibility and discoverability were prioritised. Video was a key factor in the campaign, since video can engage and keep web visitors on the website longer, which helps SEO.

Our mission was to create a user-friendly website, emphasising the modernity and professionalism of their services, as well as to optimise their online visibility and reach.

Web Design
Our first goal with the Maldent project was to create a visually appealing, functional website that mirrors the high-quality services they offer. The dental practice’s previous website was dated and not user-friendly, so we began with a clean slate.

Features

Clean, Modern Design: We utilised contemporary design trends to create a visually appealing site that made navigation intuitive for all types of users.
Mobile-Responsive: Recognising the significant proportion of users browsing on mobile devices, we ensured that the website is fully responsive, with mobile-first design principles.
Services & Booking: We highlighted the wide range of dental services offered, including their cutting-edge dental implant procedures. Additionally, we integrated an online booking system, making it easier for clients to schedule appointments.
SEO Optimised SEO friendly structure: The site’s structure and content were meticulously designed with SEO in mind, using relevant keywords and metadata to improve Maldent’s visibility on search engines.