How do I market my restaurant online and integrate the campaign with my existing efforts?
Are you looking for a restaurant marketing expert? We love working with restaurant owners to help their businesses grow using new, exciting methods that competing restaurants probably haven’t even heard of!
I’m Michael Greenwood, I run this marketing agency, give me a call right now on 07702 946224 and we can have a chat about your restaurant, your goals and a way forward.
Not quite ready to call me just yet?..Here’s a bit about my company and what we can offer you as a restaurant owner…
Internet Marketing Platinum loves to work with restaurant owners in the UK. We’re Yorkshire based and love our food. In fact, we love food and enjoy the whole dining experience so much that it was only fitting for us to choose eating establishments as one of our primary niches to focus upon! We’ve been helping restaurants to gain more happy customers and achieve more repeat visits from their existing customers for many years and have streamlined our processes to provide you with the best value especially in these difficult economic times!
We are VERY GOOD at finding opportunities in the marketing practices of restaurant owners and developing cost-effective solutions. Sometimes you’re so deep into the operational day to day business that you can’t see the wood for the trees. We can work together and provide you with a fresh pair of eyes!
More and more restaurant owners are asking for SMS Marketing, email marketing and other methods of encouraging customer loyalty to help grow their businesses in addition to the usual mix of professional web design, promotional leaflet design, signage and menu creation. We can teach you able QR Codes, Shortcodes and SMS Keywords and help you to decide which might be best for your business. We keep up-to-date with the latest trends in the industry and can become an extension to your current marketing processes. Busier restaurants often opt for sophisticated reservation systems. Internet Marketing Platinum is able to provide a FREE marketing consultation to discuss your options.
You may know that you need to be doing more online but might not know which areas to focus on. This is where we can help!
How we can work together to promote your restaurant and gain more customer loyalty:
Improvements to your existing website and/or a complete redesign
Take steps to make sure that your customers and prospects can view your restaurant’s website on their mobile smartphones and tablet devices
Show you how to cost-effectively entice more repeat customers into your restaurants using your existing special offers and new ones
Gain the loyalty of your customers
Contact customers when you aren’t busy in an effective way
Get customers to opt-in to receive your SMS and/or email messages with special offers
Streamline your existing promotional material including menu holder placed leaflets with your online and mobile special offers
Show you how you can move expensive and increasingly ineffective traditional newspaper advertising coupons and move to more cost-effective online and mobile (who wants to carry around cutout coupons anyway?)
Help you to streamline your online branding across the web and throughout popular social media channels
Use word of mouth referrals to your advantage using technology to do so.
We provide a range of marketing options for your restaurant including:
SMS Marketing – including our platform for keywords, shortcodes and sending text messages. Signup for your FREE account now using our tried and trusted SMS Marketing platform and we’ll give you 10 FREE SMS credits to get you started.
Methods of increasing customer loyalty – we can supply your restaurant with a proven method of gaining more repeat customers. White papers show that (especially in the North of England) people tend to frequent the same eating establishments and loyalty cards work better than one off discounts. Reward your happy customers and win more referrals with our proven system for your restaurant.
Restaurant Web design and improved landing pages for Pay Per Click (PPC). If you’re already spending money on online advertising then there’s likely to be some improvements that can be made to your campaign. For instance, around 80% of restaurant PPC campaigns tend to lead to the restaurant’s homepage. This isn’t ideal and can lead to a confused and poorly targeted message. Get more for your money with one of our bespoke landing page designs for your restaurant. We can integrate into your existing website or you can rent one of our examples on a monthly basis (don’t worry once you see how well it converts you’ll want to purchase this money making machine from us and we’ll give you that option).
Local and National Search Engine Optimisation (SEO) – we are, essentially, a SEO and Lead Generation company and we are very good at both Organic and Paid Search. All of our campaigns are bespoke and based on your unique restaurant but their are some tried and tested techniques that we can deploy from the get go. There are common marketing themes that all restaurant owners are aware of when it comes to internet marketing. Are we just an internet marketing company? Well, yes and no. We understand that traditional marketing including direct mail are also important and we’re great at integrating both digital and offline approaches to marketing.
Mobile optimised websites and Responsive web design- there is more a trend towards responsive web design these days. This just means that, unless a client specifies otherwise, we’re most likely to design a restaurant website which meets all screen requirements from desktop to laptop, smartphone (iPhone, Galaxy S3, etc) to Tablet (iPad, iPad Mini, Nexus 7, Nexus 10, Amazon Kindle Fire HD and so on). In a nutshell, the old method was to design different version of a website. i.e. a separate mobile version. This is still ok in many instances but we’ve decided that, across the board, restaurants are better off with responsive web designs. Leave it to us, we’re at the cutting edge of digital technology.
We provide lots more than this for your restaurant but this is a good overview of our services so book a consultation today on +44(0)114 358 2490 or 07702 946224.
Our most popular offering at the moment is SMS (Text Message) Marketing. Get your FREE TRIAL today which includes 10 FREE text message credits to try out our service. Don’t worry we won’t just leave you to muddle through it without guidance. We’re always here on help!
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