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Complex eform with requirement for dynamic population of fields from Google Maps based on UI, but delivered to make it as easy as possible for the user.
The solution consists of 2 contact forms. The process is 2 step. The first step is for the user to confirm if they're an employer or a driver. In the screenshot above the user as confirmed they're a driver and so the standard contact form is presented.
This contact form does not require interaction with the map. If the user confirms they're an employer, step 2 will involve the user selecting a driver from the map that is relevant to them, by clicking or tapping on a map pointer. The resulting driver details are then copied into the applicable eform fields.
The driver then only has to populate the remaining fields. Thus mitigating against risks of user frustration, typos, inputting incorrect details and the process of landing on the page to submitting the form is much quicker. This also minimises avoidable contact.
This is the contact form that employers see. Clicking on a map pointer in a map on the left will populate the customer number, the driver's first name, the test date booked on, and license type, into the eform on the left. Benefits can be noticed for both user and the client in terms of quicker contact time, reduced frustration and more likelihood of the user actually submitted the form. SEO benefits were also realised with lower bounce rate and higher Google Tag Manager goal completion.
The main challenge with this project was to dynamic populate the applicable contact form entries with the relevant Google Maps marker pointers - as initiated by the user.
Separating employer and driver contact forms and providing the step by step instruction to form usage meant that the user knows how the eform should work almost instantly. It's very easy to use and straightforward, which has resulted in more targeted enquiries using this communication channel. There's noticeably less need for avoidable contact with the user - i.e. less clarification contact is required. With SSL and HTTPS setup on the website, security and GDPR compliance for the eform is improved.
20% less CPA
From the client
This is our second successful project with Michael Greenwood and Internet Marketing Platinum Ltd. We're really pleased with the results and how our requirements have been realised. Happy to pass more work your way.