Beam With Grace – Web Development

Let us help you grow your business through the web

 

Responsive Wordpress website, integrated with Mailchimp for a popup form to add new emails to the mailing list. The client has received remote training on updating Wordpress but knows they can contact Internet Marketing Platinum for any help, anytime with the support package they have purchased.

Site structure diagram
Slicing the Adobe Photoshop document (provided by associate graphic designer Nicola Kevin of Created by White)
 

Challenge

This was a bespoke and responsive Wordpress theme with customer satisfaction the main goal. The main challenge was to translate requirements and design into development. This website has been through a few iterations with more than three instances of further developments now as requirements change and business needs are met. The client has fully embraced that the website is a living, breathing entity and will need to grow with the ever expanding business. We're excited to continue to work with the client has new features are implemented - such as the recently revised menu system and the new location offerings.

Solution

All of our websites are obviously responsive these days and we recommend that clients go with HTTPS for improved security for users and GDPR compliance for the web presence. This project was no exception. The main challenge was with the popup mailing list contact form which integrated with the Mailchimp API. We didn't want this to be annoying and continue to popup after a user had populated it (or opted not to populate it) - so it works with cookies to ensure that it does it's intended job but doesn't put off users. The fact is that popups are very effective with 50% increased uptake reported in many instances.

Results

The client has been very happy with the results, interactions and new business has increased, with a much more engaging UI and UX.

0.07% CTR

19% less CPA

180% ROI

From the client

Michael and Internet Marketing Platinum always go that extra mile to get the job done and the prices they charge are amazing! I love my new website and the content management system training that was provided remotely was really helpful but I know if I get too busy I have a support package with Internet Marketing Platinum which gives me that piece of mind. Highly recommended!