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If you have limited time to improve the SEO of your WordPress website, with the aim of increasing targeted traffic to your web pages, then here’s some actionable SEO tips to give your site a boost. Even if you only have 15 minutes per day to apply these changes. They can be worthwhile in implementing for noticeable results.
If you need help with any of this get in touch.
Let’s just start by saying that if Google can’t crawl your website, then your website is unlikely to be indexed in the Google search engine. So ensure no blockers are in place. This is commonly known as being a key factor in Technical SEO. You may also need to look at code quality using the W3C validator tool and make any amendments. This may be challenging when using a content management system (CMS) with lots of plugins installed.
Next you need to have enough quality content in order to rank well in search engines. Sure we’ve seen a few websites with just a few pages but lots of quality backlinks, which have done quite well in search engines. But generally, websites with more quality content will do better, as they tend to serve website visitors a lot better. Having said that, the web page quality much be quality. Think quality over quantity and avoid web pages with ‘thin’ content. The key to quality content is to make it compelling and, essentially, answer searchers’ queries. The ultimate aim should be to make your website a complete resource of information, an authority site, updated as new information appears and sell the founder/CEO/front person behind the company, as a thought leader in their industry.
A key way of ensuring you’ll meeting you requirements of visitors is to do your keyword research. This is the absolute cornerstone of any successful SEO strategy. SEO shouldn’t be guess work, although taking a chance and being innovative to test ideas is always a good idea. At the very minimum though, you’ll want to at least match your competitors. And keyword research as well as competitor research are key factors in making this happen. Your content needs to be ‘shareworthy’ so others will naturally link to it. This makes backlink building and outreach a lot easier than if your content is forgettable or run-of-the-mill. Dare to be different and be a leader rather than a follower, in addition to just striving to present information on your website in a more engaging way than others.
Once your content is covered (and remember you need to keep updating this to keep it fresh and current, and add new content on a regular basis), you need to ensure that your content can be found easily. This is known as usability or user experience. He fewer clicks to find content, the better. Also, ensure that your web pages load quickly, and you have a search function on your website as well as fantastic information architecture backed up by a usable menu.
Once your content is listing in search results you want to improve click through rates (CTR) by optimising your places in the search results and making them really stand out. Think about optimising your title, meta description and URL and introducing rich snippets and schema markup.
When you claim a Google My Business account you also get Search and Maps as part of the deal. The best part is, it’s completely free. It’s a great way to promote your business but it’s important to consider that settings everything up optimally can be a challenge, especially considering that a proportion of your competitors are likely to be hiring Local SEO Consultants to optimise their Google My Business account for them. These Local SEO Consultants setup and optimise these profiles day in day out so are likely to be able to do this quickly and efficiently. So you’ll already be on the back foot before you’ve even started. But, have no fear, Internet Marketing Platinum is here to help, with yet another round for quick tips to getting you started.
Here’s our cheat sheet to promoting your local business with Google My Business (including Google Search and Google Maps):
Step 1 – Claim Your Listing Or Setup A New Google My Business Account
This can be done by following this link https://www.google.com/business/
Step 2 – Enter Your Business Name And The Rest Of The Details When Prompted Including Specific Service Areas (If Applicable)
This will include your business address, so that your business location can be determined.
Step 3 – Choose Your Business Category
Choose a business category that best fits your business.
Step 4 – Enter Your Website Address URL
If you don’t have a website or if you need your website redesigning, then contact us.
Step 5 – Enter Your Business Phone Number
A local number is best. Try to avoid adding a mobile number or 08 number.
Step 6 – Verify Your Business
Postcard verification is most common, which involves Google sending a postcode to the address that you specified in the listing. Less common methods of verification include by phone or email. There’s also instant and bulk verification.
Step 7 – Adding To Your Listing
There’s lots more you can do to optimise your listing, including adding a Covid-19 message, Q&As, photos, videos, business posts, and much more.
Step 8 – Reviews And Citations
It’s important that you request that your customers ‘follow’ your business on Google Maps and leave reviews for your business on Google My Business. It’s important to realise that any reviews left on your Google Maps listing will also appear on Google My Business. So don’t worry about having to ask them to add a review in both places! There may be a delay of up to 24 hours before a review appears on both though. Also when citations are being built (listings in business web directories) it’s important that your business name, address and phone number are consistent. This is known as NAP and is something that Google does look for.
Search engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales.
Of course, the opportune place to be when someone is looking for the types of products, services, or information you offer is at the top of their search results. This is what SEO is all about.
Let’s look at the factors that affect on-page and off-page SEO and how these can impact your search engine rankings.
Now that you know what on-page and off-page factors affect your SEO efforts, you can make any necessary changes to your website, leading to a boost in rankings and sales.
Just remember that SEO takes time to work. It won’t happen overnight and may take many months for you to see the fruits of your labor. However, this effort will be worth it once you’re continuously getting targeted traffic from the search engines, with the sales that come with it!
Both new and old businesses are trying to increase profits by using online marketing to increase sales, while also hoping to raise brand awareness.
While online marketing has its advantages, there are also some disadvantages too. Let’s look at both the advantages and disadvantages of online marketing.
So, as you can see, online marketing is generally easier, quicker, and more efficient than offline marketing. Plus, you can advertise online for free.
Online marketing can be lucrative if done effectively. However, if you don’t use effective techniques, then you may not see the return on investment that you hope for.
Regardless, in today’s world, having an online presence is incredibly important. It’s up to you to make it work for your business.
In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC).
Both have their positives and negatives, but is one better than the other?
Let’s look at both.
SEO, or Search Engine Optimisation, is the process whereby you optimize a website to appear as high in the search engine results as possible.
A massive part of this process is figuring out what the search engines want and then optimizing your web pages accordingly.
PPC, or Pay-Per-Click Advertising, is a technique that allows you to advertise in search engines, bringing immediate, targeted traffic to your website.
When it comes to determining whether SEO or PPC is better for your business, the answer would be that it depends.
Both are legitimate sources of traffic.
If you want quicker results, then PPC will be the better option, because SEO will take time to work.
For those with a smaller budget, SEO will be the better option, as paid ads can be expensive, especially if you don’t have experience with them.
You may want to use both SEO and PPC in tandem. When using them together, you can seriously ramp up the amount of traffic that you can get to your website!
With online marketing, there’s a debate raging among experts over which strategy is best to grow your business.
Would SEO or social media marketing be the better option?
Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business.
Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.
Let’s compare both strategies to see which option is best.
To bring in relevant traffic and sales, it’s important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms.
Most social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche.
SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot target a specific demographic.
To ensure a return on investment, you’ll want to consider how much effort is required to promote your content via social media and SEO.
With social media, you’ll have to plan and post regular content on the various platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis.
Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each day.
SEO, on the other hand, will require work, but once you start to rank your web pages, there will be less ongoing work involved.
Whether you are performing SEO or social media marketing, you’ll need to create content. The type of content you create will make a big impact on your traffic and whether your audience engages with it or not.
When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred.
For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website.
You’ll see the most benefits from incorporating both SEO and social media marketing into your online marketing efforts.
Write long articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted. Plus, people will share content on social media that they find to be interesting and valuable.
Search engines nowadays use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO. Building traffic via SEO to your website will also help people to engage on social media too.
So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same – to help increase traffic to your website, products, or services.
The answer is easy: do both!
For some, backlinks are the number one ranking factor for their websites. If you employ this strategy, building high-quality backlinks to your website can not only increase your search engine ranking, but it can also result in an increase in organic traffic.
And bringing more visitors to your website is what search engine optimization (SEO) is all about!
Some backlinks are harder than others to find, but if they increase your traffic from the search engines, then surely, it’s worth the effort!
Building backlinks can be a challenge but using these strategies will certainly help you to build the quality backlinks you seek.
To become successful at online marketing, one must develop the necessary skills and knowledge to produce the best results.
This will take hard work and patience, but the good news is that you do not need to attend a college or university to get these skills.
In this guide, you’ll discover some methods you can use to learn online marketing at home. In fact, you could become an expert yourself!
SEM is a major part of online marketing and is split into two defined areas: search engine optimization (SEO) and Pay-Per-Click advertising (PPC):
It’s almost impossible to imagine a world without social media. Millions of people visit social media websites each day, which is why learning how to market on these platforms is so important.
Social media marketing has many advantages, such as:
Luckily, there are online courses available on these platforms themselves that will help teach you how to market to the millions of users that use these platforms daily. From paid campaigns to getting your content to go viral, if you want to learn about something, there will be a course available that can help.
Despite what you may have heard, email marketing is still one of the best ways to market online.
The first step is to build an email list. Offer something valuable, such as a free report or discount coupon, that is related to your products or services in exchange for their email address. In this way, you can build a list of people that opted in to receive your emails.
To run a successful email marketing campaign, it’s important to understand your audience and what they want. Once you understand what they want, you can craft an offer that will be attractive to them and then make your offer in an email to your list.
In order to build your email list and send emails to them, you’ll need to use an autoresponder. There are many autoresponder platforms on the web, and many of them are free to get started.
With an autoresponder, you can also track your ads and their effectiveness.
To learn more about email marketing and how to effectively use an autoresponder:
You can research online marketing tips at home and find out what techniques are working for others.
You can then take these ideas and use them yourself. Many techniques you learn may not be successful, but you will soon learn what works best for you and what does not.
You’ll learn your own way of working and which area of online marketing you prefer to focus on. Not everyone can be an expert at everything, which is why many successful online marketers have a team of experts who each specialize in their own area.
You can become one of these experts yourself and do your own online marketing for your own company or offer your services to others. You could make a nice extra income this way!
Advertising and marketing your business can be an expensive process, which is why many business owners rely on word of mouth to promote their businesses. While this can be effective, it will take a while to build up your clientele with this approach.
Online marketing can deliver impressive results on a small budget if planned and performed effectively.
The internet is a powerful tool that offers almost endless opportunities for your business. With online marketing, you can build an audience, engage with your potential customers, make more sales, and enjoy greater profits. Online marketing can bring the bright future for your business that you dream of.
Despite what you may have seen online and from various experts in the field, it is certainly possible to rank your website without backlinks. Although probably not really high competition websites. Ultimately building backlinks is part of most successful SEO strategies.
The following techniques will focus more on on-page SEO, creating valuable content, and off-page mentions.
If your website is still new and has yet to establish any authority within the niche, or if the competitors in this particular niche have very few backlinks, then it is certainly possible to rank highly for various search terms using these strategies.
As your website becomes more competitive, then building backlinks will certainly help you to continue to rank higher.
But in the meantime, don’t worry about the backlinks. Draw your visitors to your secure, quick-loading website and provide quality content that they’ll want to engage with and share with others.
Even if you’re happy with the current number of sales you’re making, there are always ways to increase these figures.
Online marketing is just one of these ways, and if done effectively, can make a real difference in your profits.
Not all of the above online marketing tactics will be appropriate or work for your business but making the effort to try them could bring you greater profits. It’s only when you try different techniques that you discover for sure how effective they can be.
There are plenty of things you can do to get higher search engine rankings, from page optimization on your website to keyword research, building backlinks, and more.
Even though the search engine algorithms which determine rankings change often, there are still tried and true SEO methods that are proven to help you rise higher in the rankings throughout these changes.
Following these Top 10 SEO best practices will enable you to achieve higher rankings in the search engines. The higher you rank, the more traffic you should be able to achieve, and ultimately the more sales you will be able to make.
Every successful business owner understands that marketing is an important part of their business. After all, marketing brings in new customers, profits, and long-term benefits for the business.
In thinking about marketing your business, you may have many questions, such as:
These are all important questions, and this guide will help you in making a decision.
Online marketing involves promoting your business, product, or service on the internet via your website, online ads, or social media.
Offline marketing is typically anything that does not involve the internet, so any magazine or television advertisements are good examples of this type of marketing.
Both online and offline marketing have their pros and cons.
Offline marketing is seen as more traditional and will be better aimed at the older generation, while online marketing is generally a better option for the younger generation. However, these are only generalities and might not apply to your business.
Plus, you don’t have to choose one over the other. Perhaps a combination of online and offline marketing will work best for your business.
You will need to understand what you want to achieve marketing-wise, what your budget is, and most importantly who your target audience is. Study your audience and go with what you think will work best with them, keeping your budget in mind. This will get you started.
Then, track what you can to determine which campaigns bring you the greatest profits. Run new campaigns and track those. Experience is the best determiner. Analyze as you go and stick with what’s working the best for your company until you find a new campaign that drives even greater profits.
As a new graduate, if you’re looking for a job in online marketing, there are a variety of careers you could choose. Whether you’re looking towards business and management or if your career goals are aimed more at the creative field, opportunities abound.
Whatever your focus is in marketing, there is something for you online.
If you are interested in any of the above jobs, but perhaps feel that you do not quite have the skills needed, then fear not: there are online courses that can help you achieve the additional skills you need.
No matter which career path you choose, there is an opportunity for you to develop a career in online marketing that you can be proud of and can help you to earn a comfortable income.